Ziel dieses Buches ist es, Unternehmen eine radikalere Denkweise nahezubringen, wenn sie im 21. Jahrhundert überleben wollen. Die Geschäftswelt hat sich in den vergangenen 20 Jahren drastisch verändert. Für die kommenden 5 Jahre sagt der Autor einen noch rapideren Wandel von vergleichbarem Ausmaß voraus, wobei sich eine völlig neue Industriestruktur herausbilden wird. Das Buch analysiert, wie diese Veränderungen sich auf zukünftige Entwicklungen und unser Leben auswirken. Der Autor behandelt das Thema so, als ob seine Vorhersagen schon eingetroffen seien, daher auch der Titel 'The History of the Future'. (TIS)

Until very recently, ROBERT BALDOCK was a global managing partner with Andersen Consulting, responsible for leading Andersen's efforts in eCommerce, Customer Relationship Management and Mergers and Acquisitions within the Financial Services Industry ? a $900m global business. Robert Baldock is now Group Chief Executive of a set of ventures branded under 'time2', concerned with helping people save time and improve their quality of life. At Andersen, Robert Baldock built up a reputation for being a thought leader and innovator. He was responsible for leading a group of partners in Andersen's global financial services practice in developing a set of scenarios for the future of the financial services industry. Robert also led another initiative to look at the future shape of the consumer serving industries. This initiative led him to write this book. Robert has also just had published his second book. The Last Days of the Giants? (Wiley), which was born out of another piece of work that the author initiated, to explore what the giant corporations of the world have to do if they are to survive and prosper in the 21st century. Robert is a regular speaker at conferences, and has written many papers and articles for national and international papers and publications. He is married with two children and in his spare time his main passion is Formula 1 motor racing and cars in general. He is Chairman of the UK Motorsport Industry Association, the trade body representing British Motorsport.