{"product_id":"9780471790792","title":"Wiley Pathways Marketing","description":"\u003ch1\u003eWiley Pathways Marketing\u003c\/h1\u003e\u003ch3\u003eAlexander Hiam | Linda G. Rastelli\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eYou \u003ci\u003ecan\u003c\/i\u003e get there\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.\u003c\/p\u003e \u003cp\u003eWherever you want to go, \u003ci\u003eMarketing\u003c\/i\u003e will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWith this book, you will be able to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop an effective marketing plan designed to reach your target audience.\u003c\/li\u003e \u003cli\u003eAssess buying factors and estimate marketing effectiveness in buying situations.\u003c\/li\u003e \u003cli\u003eLearn how to segment and target markets.\u003c\/li\u003e \u003cli\u003eConduct market research, including primary and secondary research methods, and quantitative and qualitative methods.\u003c\/li\u003e \u003cli\u003eDevelop and manage products, and learn how to use product packaging and labeling to your advantage.\u003c\/li\u003e \u003cli\u003eMake the most of marketing channels.\u003c\/li\u003e \u003cli\u003eImplement merchandising and direct marketing strategies.\u003c\/li\u003e \u003cli\u003eUnderstand the factors to consider when setting prices.\u003c\/li\u003e \u003cli\u003ePump up marketing communications with great visuals, writing, and attention-getting strategies.\u003c\/li\u003e \u003cli\u003eChoose the best possible advertising options for your marketing plan.\u003c\/li\u003e \u003cli\u003eLearn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story.\u003c\/li\u003e \u003cli\u003eUse the internet to market your products.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eWiley Pathways\u003c\/i\u003e helps you achieve your goals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new \u003ci\u003eWiley Pathways\u003c\/i\u003e series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.\u003c\/p\u003e \u003cp\u003eThe books in this series—\u003ci\u003eBusiness Communication, Finance, Marketing, Business Math,\u003c\/i\u003e and \u003ci\u003eReal Estate\u003c\/i\u003e—offer a coordinated curriculum for learning business. Learn more at www.wiley.com\/go\/pathways.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eAlexander Hiam\u003c\/b\u003e, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.  \u003cp\u003e\u003cb\u003eLinda G. Rastelli\u003c\/b\u003e (Middletown, NJ) has been a professional journalist for 18 years, and has a background in education (MA from Columbia University).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 August 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471790792\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e376\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310532849804,"sku":"9780471790792","price":94.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471790792_cb845286-e0ed-45b6-a494-4ad0782a130c.jpg?v=1780108441","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471790792","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}