{"product_id":"9780471715573","title":"Pick Me Breaking Into Advertising and Staying There","description":"\u003ch1\u003ePick Me\u003c\/h1\u003e\u003ch2\u003eBreaking Into Advertising and Staying There\u003c\/h2\u003e\u003ch3\u003eNancy Vonk | Janet Kestin\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eAdvertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.  \u003cp\u003eAuthors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIs advertising right for me?\u003c\/li\u003e \u003cli\u003eHow do I build a killer portfolio?\u003c\/li\u003e \u003cli\u003eHow do I get an interview with the elusive creative director?\u003c\/li\u003e \u003cli\u003eShould I accept an unpaid internship?\u003c\/li\u003e \u003cli\u003eHow do I find the right partner?\u003c\/li\u003e \u003cli\u003eHow do I beat creative block?\u003c\/li\u003e \u003cli\u003eHow do I avoid burnout?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePlus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.\u003c\/p\u003e \u003cp\u003eForget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy \u0026amp; Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular \"Ask Jancy\" column at ihaveanidea.org, a premier site for advertising students and young creatives.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 August 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471715573\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e10.56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384650297484,"sku":"9780471715573","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471715573.jpg?v=1780182515","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471715573","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}