{"product_id":"9780471703334","title":"Black Tie Optional A Complete Special Events Resource for Nonprofit Organizations","description":"\u003ch1\u003eBlack Tie Optional\u003c\/h1\u003e\u003ch2\u003eA Complete Special Events Resource for Nonprofit Organizations\u003c\/h2\u003e\u003ch3\u003eHarry A. Freedman | Karen Feldman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003ePraise for \u003ci\u003eBlack Tie Optional: A Complete Special Events Resource for Nonprofit Organizations\u003c\/i\u003e, Second Edition\u003c\/b\u003e  \u003cp\u003e\"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!\"\u003cbr\u003e —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, \u003ci\u003ePeople\u003c\/i\u003e magazine\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eBlack Tie Optional\u003c\/i\u003e is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!\"\u003cbr\u003e —Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's\u003c\/p\u003e \u003cp\u003e\"Harry Freedman knows how to plan an event. He has it down to an art. \"\u003cbr\u003e —World-renowned artist PETER MAX\u003c\/p\u003e \u003cp\u003eRegardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, \u003ci\u003eBlack Tie Optional\u003c\/i\u003e demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide on the best kind of event for your organization\u003c\/li\u003e \u003cli\u003eSelect the best location and date for your event\u003c\/li\u003e \u003cli\u003eDevelop budgets\u003c\/li\u003e \u003cli\u003eReach and book celebrities\u003c\/li\u003e \u003cli\u003eCreate invitations and get publicity\u003c\/li\u003e \u003cli\u003eSet ticket prices\u003c\/li\u003e \u003cli\u003eOrganize and motivate your committees\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. \u003ci\u003eBlack Tie Optional\u003c\/i\u003e is destined to become your dog-eared blueprint for making money and allies in the name of your cause.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eHARRY A. FREEDMAN\u003c\/b\u003e is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.  \u003cp\u003e\u003cb\u003eKAREN FELDMAN\u003c\/b\u003e is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 February 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471703334\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314278297740,"sku":"9780471703334","price":43.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471703334_20ecae49-1216-4565-87b9-757d34c7484e.jpg?v=1780105589","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471703334","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}