{"product_id":"9780471692836","title":"Entrepreneur and Small Business Problem Solver","description":"\u003ch1\u003eEntrepreneur and Small Business Problem Solver\u003c\/h1\u003e\u003ch3\u003eWilliam A. Cohen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA new, revised edition of the classic guide for entrepreneurs\u003c\/b\u003e  \u003cp\u003eFor more than a decade, \u003cb\u003e\u003ci\u003eThe Entrepreneur and Small Business Problem Solver\u003c\/i\u003e\u003c\/b\u003e has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.\u003c\/p\u003e \u003cp\u003eThis handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, \u003cb\u003e\u003ci\u003eThe Entrepreneur and Small Business Problem Solver\u003c\/i\u003e\u003c\/b\u003e, Third Edition is an invaluable reference that every business owner needs.\u003c\/p\u003e \u003cp\u003eInside, you'll find world-class guidance on these topics and more:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow and where to find start-up capital\u003c\/li\u003e \u003cli\u003eInsuring your business\u003c\/li\u003e \u003cli\u003eExtending credit and collecting debts\u003c\/li\u003e \u003cli\u003eFinancial record-keeping\u003c\/li\u003e \u003cli\u003eCarrying out marketing research\u003c\/li\u003e \u003cli\u003ePricing products and services\u003c\/li\u003e \u003cli\u003eMarketing and advertising your business\u003c\/li\u003e \u003cli\u003eDoing business and marketing online\u003c\/li\u003e \u003cli\u003eRecruiting and managing employees\u003c\/li\u003e \u003cli\u003eProtecting your business and avoiding rip-offs\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eWilliam A. Cohen\u003c\/b\u003e, PhD, is President of The Institute of Leader Arts and can be reached at www.stuffofheroes.com. He also holds an appointment as Professor of Business Administration at Touro University International, a fully accredited Internet university, and was formerly president of California American University and director of the Small Business Institute at California State University, Los Angeles. He is the author of fifty-two books translated into seventeen languages including the Wiley titles \u003ci\u003eThe Marketing Plan\u003c\/i\u003e and \u003ci\u003eBuilding a Mail Order Business\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 December 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471692836\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e25.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315864563852,"sku":"9780471692836","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471692836_c4e39aab-73d7-41b1-b6ed-c7aad2153428.jpg?v=1780156159","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471692836","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}