{"product_id":"9780471656265","title":"Emeril! Inside the Amazing Success of Today's Most Popular Chef","description":"\u003ch1\u003eEmeril!\u003c\/h1\u003e\u003ch2\u003eInside the Amazing Success of Today's Most Popular Chef\u003c\/h2\u003e\u003ch3\u003eMarcia Layton Turner\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eCooking \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eA revealing look at the real \"Emeril live\"\u003cbr\u003e \u003cbr\u003e Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-\"bam,\" \"kick it up a notch,\" and \"pork fat rules\"-and won the hearts (and stomachs) of millions of loyal fans.\u003cbr\u003e \u003cbr\u003e Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food.\u003cbr\u003e \u003cbr\u003e Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eMARCIA LAYTON TURNER\u003c\/b\u003e is an Emeril fan who has been consistently impressed with Lagasse’s success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award-winning \u003ci\u003eUnofficial Guide® to Starting a Small Business\u003c\/i\u003e (Wiley). She has written for several top magazines and Web sites, including \u003ci\u003eBusiness 2.0\u003c\/i\u003e and iVillage.com.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 August 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471656265\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381069639820,"sku":"9780471656265","price":30.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471656265.jpg?v=1780206472","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471656265","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}