This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.

RODNEY D. STEWART is President of Mobile Data Services, and senior staff consultant for Science Applications International Corporation and Computer Systems Technology. He has served as project engineer and project manager with the National Aeronautics and Space Administration, and as manager of the cost analysis office in the Systems Analysis and Integration Laboratory of NASA's George C. Marshall Space Flight Center in Huntsville, Alabama. He is a past national president and past national policy director of the National Estimating Society, and a certified cost estimator/analyst.