{"product_id":"9780471508168","title":"Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses","description":"\u003ch1\u003eStarting and Building Your Catalog Sales Business\u003c\/h1\u003e\u003ch2\u003eSecrets for Success in One of Today's Fastest-Growing Businesses\u003c\/h2\u003e\u003ch3\u003eHerman Holtz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Retailing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eNow--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting \u0026amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are \"catalog companies,\" earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:\u003cbr\u003e * The basics of direct-mail selling and catalog sales\u003cbr\u003e * The secrets to creating catalog copy that really sells\u003cbr\u003e * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form\u003cbr\u003e * How to choose and use the right mailing lists\u003cbr\u003e * Managing the two essentials of the catalog business: sales volumeand pricing\u003c\/div\u003e\u003cdiv\u003e About the author HERMAN HOLTZ is one of America's leading consulting authorities and the author of numerous bestselling books on consulting, sales, and marketing, Including How to Succeed as an Independent Consultant, The Direct Marketer's Workbook, and The Consultant's Guide to Winning Clients.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 January 1991\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471508168\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e291\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379984068748,"sku":"9780471508168","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471508168.jpg?v=1780618374","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471508168","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}