This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Highlights the selling preferences of several ?social styles,? helps you identify the social style of your buyers--quickly and accurately, and reveals how to adapt your selling behavior to make your buyer more comfortable.

Roger Wenschlag and Sharon Skeeter are the authors of The Versatile Salesperson: Selling the Way Your Customer Wants to Buy, published by Wiley.