Small Business Management
Hal B. Pickle | Royce L. Abrahamson
Business & Economics / Small Business
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.
| Publication Date: |
16 January 1991 |
| Publisher: |
Wiley |
| Imprint: |
Wiley |
| ISBN-13: |
9780471500711 |
| Format: |
Paperback / softback |
| Page Count: |
736 |
| Weight (oz): |
45.44 |