{"product_id":"9780471495741","title":"Commitment-Led Marketing The Key to Brand Profits is in the Customer's Mind","description":"\u003ch1\u003eCommitment-Led Marketing\u003c\/h1\u003e\u003ch2\u003eThe Key to Brand Profits is in the Customer's Mind\u003c\/h2\u003e\u003ch3\u003eJan Hofmeyr | Butch Rice\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWenn Marketer tatsächlich erkennen könnten, wie Kundentreue entsteht, dann könnten sie den Markt beherrschen. Und genau das können sie jetzt auch! Dieses Buch stellt das 'Conversion Model' vor, eine revolutionäre Technik, mit deren Hilfe man die psychologische Verpflichtung analysieren kann, die jemand einer Sache gegenüber empfindet. Dieses bahnbrechende Verfahren dient zunächst als Filter, um Kunden mit einer Neigung zur Produktbindung aus der allgemeinen Kundenmenge zu isolieren. Ist diese Phase abgeschlossen, wird es zum praktischen Werkzeug und gibt Marketing Managern alle notwendigen Techniken und Hilfsmittel an die Hand, um diese Zielgruppe für ihr Produkt gewinnen zu können.\u003c\/div\u003e\u003cdiv\u003e JAN HOFMEYR graduated from the University of Cape Town with a Doctorate in the Psychology of Religious Belief Formation in 1979. He taught in the Department of Religious Studies at the University of Cape Town from 1981-89.\u003cbr\u003e \u003cbr\u003e In 1986 Jan developed a theory of commitment and conversion which later evolved into a marketing research product called 'The Conversion Model'(TM). He is a frequent speaker at international conferences, seminars and workshops, and is regarded as one of the world's experts in the area of customer equity.\u003cbr\u003e \u003cbr\u003e BUTCH RICE obtained a Master's Degree in Operations Research in 1971, and lectured in the Department of Business Science at the University of Cape Town for ten years, before co-founding Research Surveys, a consumer research company which has grown to become the largest in South Africa.\u003cbr\u003e \u003cbr\u003e In 1989, Butch and Jan's paths crossed. Butch recognized the commercial potential of Jan's ideas, and was instrumental in launching The Conversion Model globally. He and Jan work closely as partners, consulting to global clients worldwide.\u003cbr\u003e \u003cbr\u003e The Conversion Model has been the most successful model of customer equity since its launch. It has been applied to nearly 200 product categories, in more than 290 projects in over 80 countries.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 March 2001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471495741\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380527034508,"sku":"9780471495741","price":71.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471495741_3e895509-3b03-4654-9f34-d501c1c840d4.jpg?v=1780103182","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471495741","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}