{"product_id":"9780471471042","title":"Managing IT as a Business A Survival Guide for CEOs","description":"\u003ch1\u003eManaging IT as a Business\u003c\/h1\u003e\u003ch2\u003eA Survival Guide for CEOs\u003c\/h2\u003e\u003ch3\u003eMark D. Lutchen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWith \u003ci\u003eManaging IT as a Business\u003c\/i\u003e you'll get practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit.\u003c\/div\u003e\u003cdiv\u003e MARK D. LUTCHEN is the former Global CIO of PricewaterhouseCoopers. In that role he was responsible for reengineering, reconstructing, and integrating the company’s worldwide IT systems during that organization’s massive late ’90s merger. With nearly three decades of operating experience, he has consulted on IT management with numerous Fortune 500 companies and executives. He currently leads PwC’s Business Risk Management Initiative, which provides senior executives with practical strategies to manage IT risks and optimize IT investment and resources. \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 October 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471471042\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379761901708,"sku":"9780471471042","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471471042.jpg?v=1780166041","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471471042","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}