{"product_id":"9780471407737","title":"Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals","description":"\u003ch1\u003eStaying Small Successfully\u003c\/h1\u003e\u003ch2\u003eA Guide for Architects, Engineers, and Design Professionals\u003c\/h2\u003e\u003ch3\u003eFrank A. Stasiowski\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eArchitecture \/ Professional Practice\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eMaking smaller A\/E\/C firms more productive and moreprofitable\u003cbr\u003e \u003cbr\u003e Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.\u003cbr\u003e \u003cbr\u003e Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to:\u003cbr\u003e * Anticipate client needs and meet them in advance\u003cbr\u003e * Narrow the target market and expand the client base\u003cbr\u003e * Leverage core competencies to create powerful marketingtools\u003cbr\u003e * Establish strategic partnerships\u003cbr\u003e * Survive and thrive during an economic downturn\u003cbr\u003e \u003cbr\u003e Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.\u003c\/div\u003e\u003cdiv\u003e FRANK A. STASIOWSKI, FAIA, is founder, CEO, and President of PSMJ Resources, Inc., a worldwide firm that specializes in improving the performance of A\/E\/C firms of all sizes and their personnel.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 August 2001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471407737\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e25.38\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384157696140,"sku":"9780471407737","price":98.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471407737_586c3f30-db2c-4b8d-82d2-6f06ea3f3611.jpg?v=1780103084","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471407737","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}