{"product_id":"9780471275060","title":"Comprehensive Intellectual Capital Management Step-by-Step","description":"\u003ch1\u003eComprehensive Intellectual Capital Management\u003c\/h1\u003e\u003ch2\u003eStep-by-Step\u003c\/h2\u003e\u003ch3\u003eNermien Al-Ali\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLaw \/ Intellectual Property \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eLearn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.  \u003cul\u003e \u003cli\u003e Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage\u003c\/li\u003e \u003cli\u003eProvides plenty of real-life examples and case studies, including Dow Chemical and American Skandia\u003c\/li\u003e \u003cli\u003eOffers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOrder your copy today!\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt’s leading law firms, where she counselled multinational clients on IP issues. \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 March 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471275060\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e312\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380521955468,"sku":"9780471275060","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471275060_52466bc8-8c05-421f-a16f-d2a9244a357a.jpg?v=1780103053","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471275060","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}