Dieses Buch spiegelt Gedankengut und Schriften eines der bislang einflußreichsten Experten auf dem Gebiet menschlichen Verhaltens wider. Es handelt sich um eine Aktualisierung und Neueinführung der Philosophie des hochgeschätzten Psychologen Abraham Maslow, der berühmt wurde für seine Theorie über die "Bedürfnishierarchie". Sein Einfluß wird sichtbar in aktuellen Problemstellungen, wie der ständigen Verbesserung, aufgeklärtem Management, der Theorie X und der Bevollmächtigung. Dieses ertragreiche Gedankengut findet Anwendung auf die heutige Geschäftswelt, indem neuen Generationen von Managern Lektionen aus Geschichte und Branche erteilt werden. (09/98)

The late ABRAHAM H. MASLOW is the most widely renowned expert on human behavior and motivation. His books are acknowledged as standards in the psychology literature worldwide.

DEBORAH C. STEPHENS, cofounder, The Center for Innovative Leadership, is an author, educator, and management consultant in the areas of customer service, leadership, and organizational development. She is coauthor of One Size Fits One: Building Relationships One Customer and One Employee at a Time and Executive Producer of "Leadership Lessons From the Fast Lane," a monthly Internet broadcast which highlights leaders from organizations and institutions worldwide.

GARY HEIL is an educator, business consultant, and expert on leadership, service quality, and change management. Founder of the Center for Innovative Leadership, Heil is a highly regarded speaker and frequent commentator on American and Australian radio and television. In addition, Heil has served on the Board of Examiners for The Malcolm Baldrige Quality Award and is coauthor of Leadership and the Customer Revolution and One Size Fits One: Building Relationships One Customer and One Employee at a Time.