{"product_id":"9780471232889","title":"Starting on a Shoestring Building a Business Without a Bankroll","description":"\u003ch1\u003eStarting on a Shoestring\u003c\/h1\u003e\u003ch2\u003eBuilding a Business Without a Bankroll\u003c\/h2\u003e\u003ch3\u003eArnold S. Goldstein\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ New Business Enterprises\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eLive your entrepreneurial dream with no-or little-money down\u003cbr\u003e \u003cbr\u003e Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003cbr\u003e \u003cbr\u003e And there's more:\u003cbr\u003e * Make sure your business idea is right for you-before you take the risk\u003cbr\u003e * Find sources of capital and approach them confidently\u003cbr\u003e * Six common myths: avoid the traps and misconceptions of starting up\u003cbr\u003e * Should you take on a partner?\u003cbr\u003e * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments\u003cbr\u003e * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply\u003cbr\u003e * Examples of businesses like yours that maximized their success on the Internet \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003c\/div\u003e\u003cdiv\u003e ARNOLD S. GOLDSTEIN, PhD, is an attorney and a former senior partner of the Boston law firm of Goldstein, Chyten and Myers. He is the author of more than twenty books, including The Complete Book of Business Forms.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 August 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471232889\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385471365260,"sku":"9780471232889","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471232889.jpg?v=1780239527","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471232889","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}