{"product_id":"9780471226277","title":"Restaurant Marketing for Owners and Managers","description":"\u003ch1\u003eRestaurant Marketing for Owners and Managers\u003c\/h1\u003e\u003ch3\u003ePatti J. Shock | John T. Bowen | John M. Stefanelli\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book is a concise, easy-to-use resource for applying marketing strategies    to a foodservice facility, addressing issues like: How do I market my restaurant    to prospective customers? Do loyalty programs really work in restaurants? How    does the design of my restaurant and menu affect the perception of my operation?    This text provides the restaurant\/foodservice manager with specific tools tying    marketing theory to practice. It also includes checklists and examples that    can be applied to the day-to-day operation of their business. \u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e  PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.  \u003cp\u003eJOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.\u003c\/p\u003e \u003cp\u003eJOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 October 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471226277\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384264290444,"sku":"9780471226277","price":33.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471226277.jpg?v=1780112484","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471226277","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}