{"product_id":"9780471181781","title":"The Fortune Sellers The Big Business of Buying and Selling Predictions","description":"\u003ch1\u003eThe Fortune Sellers\u003c\/h1\u003e\u003ch2\u003eThe Big Business of Buying and Selling Predictions\u003c\/h2\u003e\u003ch3\u003eWilliam A. Sherden\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBiography \u0026amp; Autobiography \/ Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eEin Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die \"Rosinen\" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12\/99)\u003c\/div\u003e\u003cdiv\u003e WILLIAM A. SHERDEN is a consultant to international corporations such as AT\u0026amp;T, Citicorp, and Dunn \u0026amp; Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 October 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471181781\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378480246924,"sku":"9780471181781","price":42.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471181781_4c42cdcf-5055-4edb-b2c4-5719ee2d9889.jpg?v=1780143600","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471181781","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}