The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.

NIDO R. QUBEIN, chairman of an international consulting firm, Creative Services, Inc., based in High Point, North Carolina, is a recipient of the highest awards given to professional speakers, including the Cavett, the "Oscar" of professional speaking, and the Council of Peers Award of Excellence. He serves on a dozen corporate and university boards.