{"product_id":"9780471155140","title":"Plain Talk Lessons from a Business Maverick","description":"\u003ch1\u003ePlain Talk\u003c\/h1\u003e\u003ch2\u003eLessons from a Business Maverick\u003c\/h2\u003e\u003ch3\u003eKen Iverson | Tom Varian | Warren Bennis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eDem Autor Ken Iverson schreibt man die Rettung der US-amerikanischen Stahlindustrie zu: Nucor, sein vor 30 Jahren gegründetes Unternehmen, hat niemals ein Quartal mit Verlust abgeschlossen, niemals einen Angestellten entlassen und wird als eine der bestgeführten Firmen Amerikas betrachtet. Dieses Buch ist ein offener, einnehmender Überblick über Iversons Management-Stil, Denkweise und Erfahrungsschatz, von dem jedes Unternehmen profitieren kann. (11\/97)\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eF. KENNETH IVERSON\u003c\/b\u003e was raised in Downers Grove, Illinois. After earning a bachelor's degree in aeronautical engineering from Cornell and a master's degree in mechanical engineering at Purdue, Iverson started his career as a research physicist and held several technical and management positions in the metals industry.\u003cbr\u003eHe joined Nuclear Corporation of America as a vice president in 1962. When Nuclear Corporation faced bankruptcy in 1965, the board elevated Iverson, then thirty-nine years old, to President and placed the company’s future in his hands. He focused the failing company on two businesses—fabricating joists from steel (to be used in nonresidential construction) and making steel itself from recycled metal scrap. In 1972, Nuclear Corporation changed its name to Nucor Corporation. Today, Nucor is America’s third-largest steel maker.\u003cbr\u003eIverson has served on the boards of Wal-Mart Stores, Inc. and Wachovia Corporation. President Bush awarded him the National Medal of Technology, America’s highest award for technological achievement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTOM VARIAN\u003c\/b\u003e is a principal of Strategic Communications Services in Mooresville, North Carolina. His clients include Johnson \u0026amp; Johnson, 3M, and the Special Projects Group at \u003ci\u003eF\u003csmall\u003eORTUNE\u003c\/small\u003e\u003c\/i\u003e magazine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 October 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471155140\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315423703180,"sku":"9780471155140","price":35.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471155140_5b578f34-e8ad-4f3b-8e04-21e40bd251a5.jpg?v=1780111808","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471155140","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}