{"product_id":"9780471153924","title":"Ice Cream and Frozen Deserts A Commercial Guide to Production and Marketing","description":"\u003ch1\u003eIce Cream and Frozen Deserts\u003c\/h1\u003e\u003ch2\u003eA Commercial Guide to Production and Marketing\u003c\/h2\u003e\u003ch3\u003eMalcolm Stogo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eA total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.  \u003cp\u003eHere is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.\u003c\/p\u003e \u003cp\u003eIce Cream and Frozen Desserts tells you what you need to know to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSelect the kind of frozen dessert business that's right for you.\u003c\/li\u003e \u003cli\u003ePlan, finance, start, and operate a manufacturing or retail frozendessert business.\u003c\/li\u003e \u003cli\u003ePurchase, install, and use ice cream making and serving equipment.\u003c\/li\u003e \u003cli\u003eDetermine which production method is right for you—continuous or batch.\u003c\/li\u003e \u003cli\u003eMarket and merchandise your frozen confections.\u003c\/li\u003e \u003cli\u003eManage employees, keep accurate financial records, and maintain sanitary conditions.\u003c\/li\u003e \u003cli\u003eCreate dozens of delectable types and flavors of frozen desserts.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 December 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471153924\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e560\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310767566988,"sku":"9780471153924","price":125.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471153924.jpg?v=1780173216","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471153924","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}