{"product_id":"9780471141532","title":"New Dimensions in Investor Relations Competing for Capital in the 21st Century","description":"\u003ch1\u003eNew Dimensions in Investor Relations\u003c\/h1\u003e\u003ch2\u003eCompeting for Capital in the 21st Century\u003c\/h2\u003e\u003ch3\u003eBruce W. Marcus | Sherwood Lee Wallace\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eDie Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBRUCE W. MARCUS\u003c\/b\u003e has more than 30 years’ experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of  The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of \u003ci\u003eCompeting for Clients\u003c\/i\u003e and the editor of \u003ci\u003eThe Marcus Letter on Professional Services Marketing\u003c\/i\u003e, he is also a regular contributor to two online magazines on the Microsoft Network.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSHERWOOD LEE WALLACE\u003c\/b\u003e is Chairman and CEO of the Investor Relations Company (IRC), one of the nation’s most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 November 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780471141532\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e29.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378448527500,"sku":"9780471141532","price":99.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780471141532.jpg?v=1780112495","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780471141532","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}