The first practical guide to using reengineering to dramatically improve the development and success of new products. Executives, product development teams and engineering design groups will see how to consistently execute successful new product launches. In a compelling, clear fashion, Hunt describes how companies can fully integrate their product development process by focusing on seven key initiatives. They include process understanding; broad-based process reengineering; establishing quality goals and multi-functional teams; using the right tools and techniques; and implementing ongoing continuous improvement.

V. DANIEL HUNT, President of Technology Research Corporation, is an internationally recognized management consultant, an emerging technology analyst, and the author of several bestselling books on quality, change management, systems engineering, and business process reengineering. A short list of his clients includes James Martin and Company, Pacific Gas & Electric, Science Applications International Corporation, Hitachi, Burkhalter Associates, Inc., The Pymatuning Group, Andersen Consulting, the Dole Foundation; and several United States government organizations, including the Department of Defense, Department of Justice, and the Drug Enforcement Administration. Among Mr. Hunt's other books are Reengineering, Quality in America, and The Survival Factor. Mr. Hunt maintains an active schedule as author and international lecturer/professional speaker on business survival, change management, business process reengineering, process mapping, strategic process improvement, quality management, and productivity improvement, while serving various industrial companies, government agencies, and other institutions as a management consultant.