{"product_id":"9780470971284","title":"Modern Analysis of Customer Surveys with Applications using R","description":"\u003ch3\u003eStatistics in Practice\u003c\/h3\u003e\u003ch1\u003eModern Analysis of Customer Surveys\u003c\/h1\u003e\u003ch2\u003ewith Applications using R\u003c\/h2\u003e\u003ch3\u003eRon S. Kenett | Silvia Salini\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Statistics\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eModern Analysis of Customer Surveys: with applications using R\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eCustomer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey features:\u003c\/b\u003e \u003cb\u003e\u003cul\u003e\u003cli\u003e Provides an integrated case studies-based approach to analysing customer survey data.\u003c\/li\u003e\u003c\/ul\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003ePresents a general introduction to customer surveys, within an organization’s business cycle.\u003c\/li\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003eContains classical techniques with modern and non standard tools.\u003c\/li\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003eFocuses on probabilistic techniques from the area of statistics\/data analysis and covers all major recent developments.\u003c\/li\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003eAccompanied by a supporting website containing datasets and R scripts.\u003c\/li\u003e\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eCustomer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields. \u003c\/p\u003e\n\u003cp\u003ewww.wiley.com\/go\/modern_analysis \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSTATISTICS IN PRACTICE\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eA series of practical books outlining the use of statistical techniques in a wide range of applications areas: \u003cb\u003e\u003cul\u003e\u003cli\u003eHUMAN AND BIOLOGICAL SCIENCES\u003c\/li\u003e\u003c\/ul\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003eEARTH AND ENVIRONMENTAL SCIENCES\u003c\/li\u003e\u003c\/b\u003e \u003cb\u003e\u003cli\u003eINDUSTRY, COMMERCE AND FINANCE\u003c\/li\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003ci\u003eEdited by\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRON S. KENETT\u003c\/b\u003e\u003ci\u003e, KPA Ltd., Raanana, Israel, University of Turin, Italy, and NYU-Poly, Center for Risk Engineering, New York, USA\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSILVIA SALINI\u003c\/b\u003e\u003ci\u003e, Department of Economics, Business and Statistics, University of Milan, Italy\u003c\/i\u003e  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 February 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470971284\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e528\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e32.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380530638988,"sku":"9780470971284","price":118.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470971284_eaaa831c-1143-4409-a16a-117fe74f184b.jpg?v=1780284220","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470971284","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}