{"product_id":"9780470919668","title":"201 Great Ideas for Your Small Business","description":"\u003ch3\u003eBloomberg\u003c\/h3\u003e\u003ch1\u003e201 Great Ideas for Your Small Business\u003c\/h1\u003e\u003ch3\u003eJane Applegate\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Small Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eCompletely revised and updated edition of this very popular and successful small business book\u003c\/b\u003e \u003cp\u003eThe first edition of \u003ci\u003e201 Great Ideas for Your Small Business\u003c\/i\u003e was hailed by management guru and author Tom Peters as \"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!\"\u003c\/p\u003e \u003cp\u003eIn this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails how business owners can use online marketing and social networking more effectively\u003c\/li\u003e \u003cli\u003eOffers timely strategies for thriving in challenging economic times\u003c\/li\u003e \u003cli\u003eIncludes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt may be small, but your business is a big deal to you, your customers, and employees. \u003ci\u003e201 Great Ideas\u003c\/i\u003e provides lively, practical strategies to help you manage, grow, and promote your business.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eJANE APPLEGATE\u003c\/b\u003e is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 May 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomberg Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470919668\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315784806540,"sku":"9780470919668","price":20.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470919668.jpg?v=1780146755","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470919668","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}