{"product_id":"9780470907399","title":"It's the Customer, Stupid! 34 Wake-up Calls to Help You Stay Client-Focused","description":"\u003ch1\u003eIt's the Customer, Stupid!\u003c\/h1\u003e\u003ch2\u003e34 Wake-up Calls to Help You Stay Client-Focused\u003c\/h2\u003e\u003ch3\u003eMichael A Aun | Jeffrey Gitomer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eRuthlessly focus on what's convenient for customers, not what's convenient for you  \u003cp\u003eNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.\u003c\/p\u003e \u003cp\u003eSpeaker and salesperson Michael Aun shares these secrets and many more in \u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet proven steps to REALLY put your customer at the center of what you do\u003c\/li\u003e \u003cli\u003eDistinguish your business from the competition by understanding the principle that good sales ARE good service\u003c\/li\u003e \u003cli\u003eAuthor received the Toastmasters \"World Championship of Public Speaking\" award and is also a full-time businessman practicing what he preaches daily\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMICHAEL A. AUN\u003c\/b\u003e is a speaker, columnist, and full-time businessman who runs a network of insurance offices. He rose to international acclaim when he won the World Championship of Public Speaking for Toastmasters International (defeating speakers representing 150,000 Toastmasters from sixty-five countries). The National Speakers Association has honored him as a member of the Speakers Hall of Fame. Learn more at \u003cb\u003ewww.AunLine.com\u003c\/b\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 February 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470907399\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380538470540,"sku":"9780470907399","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470907399.jpg?v=1780203562","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470907399","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}