{"product_id":"9780470864142","title":"Geodemographics, GIS and Neighbourhood Targeting","description":"\u003ch3\u003eMastering GIS: Technol, Applications \u0026amp; Mgmnt\u003c\/h3\u003e\u003ch1\u003eGeodemographics, GIS and Neighbourhood Targeting\u003c\/h1\u003e\u003ch3\u003eRichard Harris | Peter Sleight | Richard Webber\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eScience \/ Earth Sciences \/ Geography\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eGeodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.  \u003cp\u003e\u003ci\u003eGeodemographics: neighbourhood targeting and GIS\u003c\/i\u003e provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner\u003c\/li\u003e \u003cli\u003eSupported by private and public sector case studies and vignettes\u003c\/li\u003e \u003cli\u003eThe applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning\u003c\/li\u003e \u003cli\u003eIncludes information on the recent UK and US Census products and resulting neighbourhood classifications\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eRichard Harris\u003c\/b\u003e, University of Bristol, UK. \u003cp\u003e\u003cb\u003ePeter Sleight\u003c\/b\u003e, Target Market Consultancy, UK.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 March 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470864142\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310792142988,"sku":"9780470864142","price":90.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470864142.jpg?v=1780175011","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470864142","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}