{"product_id":"9780470743973","title":"Data Mining Techniques in CRM Inside Customer Segmentation","description":"\u003ch1\u003eData Mining Techniques in CRM\u003c\/h1\u003e\u003ch2\u003eInside Customer Segmentation\u003c\/h2\u003e\u003ch3\u003eKonstantinos K. Tsiptsis | Antonios Chorianopoulos\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMathematics \/ Probability \u0026amp; Statistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eKonstantinos Tsiptsis\u003c\/b\u003e, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece  \u003cp\u003e\u003cb\u003eAntonios Chorianopoulos\u003c\/b\u003e, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 March 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470743973\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e372\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e29.28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315464728716,"sku":"9780470743973","price":95.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470743973_eff73f82-469f-430a-9e7d-d6881ef2b329.jpg?v=1780113615","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470743973","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}