{"product_id":"9780470725061","title":"Next Generation Wireless Applications Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World","description":"\u003ch1\u003eNext Generation Wireless Applications\u003c\/h1\u003e\u003ch2\u003eCreating Mobile Applications in a Web 2.0 and Mobile 2.0 World\u003c\/h2\u003e\u003ch3\u003ePaul Golding\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Telecommunications\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A \"must have\" reference treatment for all practitioners in the mobile innovation space.\"\u003cbr\u003e —\u003cb\u003eJag Minhas\u003c\/b\u003e, Telefónica O2 Europe  \u003cp\u003e\u003cb\u003eSecond edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNext Generation Wireless Applications, Second Edition,\u003c\/i\u003e the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.\u003c\/p\u003e \u003cp\u003eThis edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.\u003c\/p\u003e \u003cp\u003eKey features of this second edition include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew introductory chapters on trends in mobile application, and on becoming an Operator.\u003c\/li\u003e \u003cli\u003eTwo new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.\u003c\/li\u003e \u003cli\u003eExtra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.\u003c\/li\u003e \u003cli\u003eBest practice on how to present to, sell to and work with operators.\u003c\/li\u003e \u003cli\u003eMore insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNext Generation Wireless Applications\u003c\/i\u003e will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.\u003c\/p\u003e \u003cp\u003e\"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point.\"\u003cbr\u003e —\u003cb\u003eMartin Smith\u003c\/b\u003e, Head of Content Innovation \u0026amp; Applications, T-Mobile\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cstrong\u003ePaul Golding\u003c\/strong\u003e has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting?in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat). \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 May 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470725061\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e626\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e45.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378004783244,"sku":"9780470725061","price":132.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470725061.jpg?v=1780176359","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470725061","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}