{"product_id":"9780470717127","title":"The Impossible Advantage Winning the Competitive Game by Changing the Rules","description":"\u003ch1\u003eThe Impossible Advantage\u003c\/h1\u003e\u003ch2\u003eWinning the Competitive Game by Changing the Rules\u003c\/h2\u003e\u003ch3\u003eWolfram Wördemann | Andreas Buchholz | Ned Wiley\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eConventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that \u003cb\u003emake the rules\u003c\/b\u003e – instead of just \u003cb\u003efollowing\u003c\/b\u003e them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.  \u003cp\u003eThis book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWill help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.\u003c\/li\u003e \u003cli\u003eExplains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.\u003c\/li\u003e \u003cli\u003eShows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.\u003c\/li\u003e \u003cli\u003eIntroduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor more information on \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e, go to the official website: \u003ca href=\"http:\/\/www.impossible-advantage.com\/\"\u003ehttp:\/\/www.impossible-advantage.com\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAndreas Buchholz,\u003c\/b\u003e an engineer, and \u003cb\u003eWolfram Wördemann,\u003c\/b\u003e a communication specialist, first met at Procter \u0026amp; Gamble in Schwalbach, Germany. After earning their marketing spurs at P\u0026amp;G, they jointly founded the marketing strategy consultancy ‘Buchholz Wördemann Partners’ located in Königstein near Frankfurt am Main. Together with the team they have assembled, BW Partners have served a large number of multinational corporations across Europe and beyond, always with a focus on breakthrough, “out of the box” strategic thinking. Their extensive list of clients includes Amexco, Bayer Schering, IBM Lenovo, Nestlé, Pepsico, Pfizer, Procter \u0026amp; Gamble, Sanofi-Aventis, Siemens, T-Mobile, and World Vision. Andreas and Wolfram co-authored the Financial Times bestseller \u003ci\u003e‘What Makes Winning Brands Different: The hidden method behind the world’s most successful brands’\u003c\/i\u003e (John Wiley \u0026amp; Sons 2000). \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNed Wiley\u003c\/b\u003e first made a mark in the world of television thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone \u0026amp; Belding, Publicis Group and Gist Communications. \u003c\/p\u003e\n\u003cp\u003eToday, Ned is with one of the world’s largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment. Ned is an alumnus of The University of Chicago College and The University of Chicago Booth School of Business. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 February 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470717127\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310951559308,"sku":"9780470717127","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470717127_43e10498-e0b0-4e3f-9a5e-67cd641c2d22.jpg?v=1780205817","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470717127","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}