{"product_id":"9780470688298","title":"Data Mining and Statistics for Decision Making","description":"\u003ch3\u003eWiley Series in Computational Statistics\u003c\/h3\u003e\u003ch1\u003eData Mining and Statistics for Decision Making\u003c\/h1\u003e\u003ch3\u003eStéphane Tufféry\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMathematics \/ Probability \u0026amp; Statistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eData mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.\u003c\/p\u003e \u003cp\u003eThis book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations.\u003c\/p\u003e \u003cp\u003e Key Features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques.\u003c\/li\u003e \u003cli\u003eStarts from basic principles up to advanced concepts.\u003c\/li\u003e \u003cli\u003eIncludes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software.\u003c\/li\u003e \u003cli\u003eGives practical tips for data mining implementation to solve real world problems.\u003c\/li\u003e \u003cli\u003eLooks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring.\u003c\/li\u003e \u003cli\u003eSupported by an accompanying website hosting datasets and user analysis.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStatisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDr Stephane Tuffery\u003c\/b\u003e teaches Data Mining and statistics, University Rennes 1, Paris, France.\u003c\/p\u003e \u003cp\u003eTranslator, \u003cb\u003eRod Riesco\u003c\/b\u003e, UK.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 April 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470688298\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e720\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e47.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310351904908,"sku":"9780470688298","price":104.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470688298_88845767-6f43-4fbf-8e41-060d0b82391d.jpg?v=1780193133","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470688298","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}