{"product_id":"9780470671399","title":"Descriptive Analysis in Sensory Evaluation","description":"\u003ch1\u003eDescriptive Analysis in Sensory Evaluation\u003c\/h1\u003e\u003ch3\u003eSarah E. Kemp | Joanne Hort | Tracey Hollowood\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Food Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive review of the techniques and applications of descriptive analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. \u003c\/p\u003e \u003cp\u003eDescriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDescriptive Analysis in Sensory Evaluation \u003c\/i\u003eprovides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions.  This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDescriptive Analysis in Sensory Evaluation\u003c\/i\u003e is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e \u003cstrong\u003eAbout the Editors\u003cbr\u003e Sarah E. Kemp,\u003c\/strong\u003e Consultant and formerly Head of Global Sensory and Consumer Guidance, Cadbury Schweppes, UK.   \t \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eJoanne Hort,\u003c\/strong\u003e Professor, Massey Institute of Food Science and Technology, Massey University, New Zealand.\t   \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTracey Hollowood, \u003c\/strong\u003eManaging Director, Sensory Dimensions Ltd, Nottingham, UK.  \t \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 March 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470671399\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e752\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e48.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378591494284,"sku":"9780470671399","price":218.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470671399_b4baf09a-0f5d-4de2-9105-7d8ba65176dc.jpg?v=1780240896","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470671399","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}