{"product_id":"9780470637708","title":"The Ultimate Online Customer Service Guide How to Connect with your Customers to Sell More!","description":"\u003ch1\u003eThe Ultimate Online Customer Service Guide\u003c\/h1\u003e\u003ch2\u003eHow to Connect with your Customers to Sell More!\u003c\/h2\u003e\u003ch3\u003eMarsha Collier\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Customer Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eMake your online customers happy—and create new ones—with this winning guide\u003c\/b\u003e  \u003cp\u003eSocial media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers \"happy birthday.\" They grow their brands by involving themselves in communities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ultimate Online Customer Service Guide\u003c\/i\u003e gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthentically use social media to connect with customers to boost your bottom line\u003c\/li\u003e \u003cli\u003eAttract new customers through your online presence\u003c\/li\u003e \u003cli\u003eAchieve higher GMS (Gross Merchandise Sales) with quality customer service\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with \u003ci\u003eThe Ultimate Online Customer Service Guide\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eMarsha Collier\u003c\/b\u003e (www.marshacollier.com) is an online business authority, retail expert, radio personality, and bestselling author who trains individuals to make money online. She launched an eBay business in the early days of the site, becoming one of the world's forecast eBay entrepreneurs and a charter member o eBay's elite \"PowerSellers\" since 1998. The author of several bestselling \u003ci\u003eFor Dummies\u003c\/i\u003e titles, she has built a following and has become an in-demand public speaker and media spokesperson.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 January 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470637708\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e258\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381229121676,"sku":"9780470637708","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470637708_9b25f49b-08a0-44c0-86f7-74f38bcee4fd.jpg?v=1780195721","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470637708","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}