{"product_id":"9780470633106","title":"Social Media Strategies for Professionals and Their Firms The Guide to Establishing Credibility and Accelerating Relationships","description":"\u003ch1\u003eSocial Media Strategies for Professionals and Their Firms\u003c\/h1\u003e\u003ch2\u003eThe Guide to Establishing Credibility and Accelerating Relationships\u003c\/h2\u003e\u003ch3\u003eMichelle Golden | Bruce W. Marcus\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eExpert advice on growing your professional service firm or individual practice through social media\u003c\/b\u003e \u003cp\u003eShowing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, \u003ci\u003eSocial Media for Professionals and Their Firms\u003c\/i\u003e takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores why the fastest and most leveragable way to expand relationships today is through the Internet\u003c\/li\u003e \u003cli\u003eProvides step-by-step approaches to successful professional blogging\u003c\/li\u003e \u003cli\u003eDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites\u003c\/li\u003e \u003cli\u003eIncludes pitfalls and success stories featuring notable social media trailblazers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, \u003ci\u003eSocial Media Strategies for Professionals and Their Firms\u003c\/i\u003e will show you ways to better reach and communicate with your customers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMICHELLE GOLDEN\u003c\/b\u003e is the recognized leader and influencer in social media use and strategy in the CPA space. \u003ci\u003eAccounting Today\u003c\/i\u003e named her one of the ten most powerful women in accounting, specifically citing Golden as \"a thought leader on social media.\" Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and\/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 December 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470633106\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384283197580,"sku":"9780470633106","price":40.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470633106_bc81e875-3597-4fc8-bf13-746ce8ff11ed.jpg?v=1780200438","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470633106","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}