{"product_id":"9780470626924","title":"To the Desert and Back The Story of One of the Most Dramatic Business Transformations on Record","description":"\u003ch1\u003eTo the Desert and Back\u003c\/h1\u003e\u003ch2\u003eThe Story of One of the Most Dramatic Business Transformations on Record\u003c\/h2\u003e\u003ch3\u003ePhilip H. Mirvis | Karen Ayas | George Roth\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Leadership\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\"To the Desert and Back\" ist eine spannende und gleichzeitig äußerst lehrreiche Geschichte über die Durchführung von umfangreichen Unternehmensveränderungen auf allen Ebenen. Sie erzählt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Maßnahmen VdBN zum Marktführer gemacht hat. Die ideale Lektüre für alle Consultants, Führungskräfte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer Fülle von Best Practices.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003ePhilip Mirvis\u003c\/b\u003e is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including \u003ci\u003eThe Cynical Americans\u003c\/i\u003e and \u003ci\u003eJoining Forces\u003c\/i\u003e, both from Jossey-Bass.  \u003cp\u003e\u003cb\u003eKaren Ayas\u003c\/b\u003e is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGeorge Rot\u003c\/b\u003eh is a consultant, author, and research associate at MIT's Sloan School of Management.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470626924\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379145076876,"sku":"9780470626924","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470626924_20d640a2-8fec-4b74-836c-f1fcdd201062.jpg?v=1780236642","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470626924","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}