{"product_id":"9780470601747","title":"Business Innovation For Dummies","description":"\u003ch1\u003eBusiness Innovation For Dummies\u003c\/h1\u003e\u003ch3\u003eAlexander Hiam\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ New Business Enterprises\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eDiscover how to access your creative power to boost your success in business\u003c\/b\u003e  \u003cp\u003eSuccess in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdvice on how to apply creativity to the workplace\u003c\/li\u003e \u003cli\u003eIdeas for spicing up presentations\u003c\/li\u003e \u003cli\u003eShows you how innovation leads to more productive business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eAlexander Hiam\u003c\/b\u003e is the author of more than twenty popular books on business, including \u003ci\u003eMarketing For Dummies\u003c\/i\u003e and \u003ci\u003eMarketing Kit For Dummies\u003c\/i\u003e. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 June 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470601747\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314718470284,"sku":"9780470601747","price":19.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470601747_4157f1b0-c2e4-4682-aaf8-10db77c4ca77.jpg?v=1780174225","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470601747","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}