{"product_id":"9780470597675","title":"KaChing: How to Run an Online Business that Pays and Pays","description":"\u003ch1\u003eKaChing: How to Run an Online Business that Pays and Pays\u003c\/h1\u003e\u003ch3\u003eJoel Comm | Mark Victor Hansen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Development \/ Business Development\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThe Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. \u003c\/p\u003e\n\u003cp\u003eFortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with \u003ci\u003eKaChing\u003c\/i\u003e. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. \u003ci\u003eKaChing\u003c\/i\u003e will show you: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7 web content types that work together\u003c\/li\u003e\n\u003cli\u003ePeople who can help you generate content that gets hits, mailing lists, and merchandising\u003c\/li\u003e\n\u003cli\u003eAdvertising strategies that connect you with contacts, partner sites, and customers\u003c\/li\u003e\n\u003cli\u003eYouTube, webinar, and other online video tools\u003c\/li\u003e\n\u003cli\u003eBranding approaches that speak to your customer base\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization (SEO) tips that get your web site and business more attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, \u003ci\u003eKaChing\u003c\/i\u003e gives you the know-how that will build and maintain internet-generating income for years to come. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJOEL COMM\u003c\/b\u003e is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of \u003ci\u003eThe AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power\u003c\/i\u003e. Joel lives with his family in Loveland, Colorado. Visit \u003cb\u003ewww.joelcomm.com\u003c\/b\u003e for more information. \u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 June 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470597675\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377791889548,"sku":"9780470597675","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470597675_c783f1cd-3727-416a-981f-35df040ba6d6.jpg?v=1780152904","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470597675","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}