{"product_id":"9780470584613","title":"Implementing Value Pricing A Radical Business Model for Professional Firms","description":"\u003ch3\u003eWiley Professional Advisory Services\u003c\/h3\u003e\u003ch1\u003eImplementing Value Pricing\u003c\/h1\u003e\u003ch2\u003eA Radical Business Model for Professional Firms\u003c\/h2\u003e\u003ch3\u003eRonald J. Baker\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Accounting \/ Managerial\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003ePraise for\u003c\/i\u003e IMPLEMENTING VALUE PRICING\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eA Radical Business Model for Professional Firms \u003c\/p\u003e\n\u003cp\u003e\"Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is a must-have and a terrific book.\" \u003cb\u003e—Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer—he's a mover and a shaker on a mission. This is the End of Time! Brilliant.\" \u003cb\u003e—Paul Dunn Chairman, B1G1\u003csup\u003e®\u003c\/sup\u003e www.b1g1.com\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\"\u003ci\u003eImplementing Value Pricing\u003c\/i\u003e is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me—and to my customers—have been immediate, significant, and ongoing.\" \u003cb\u003e—Brent Uren Principal, Valuation \u0026amp; Business Modeling Ernst \u0026amp; Young\u003csup\u003e®\u003c\/sup\u003e www.ey.com\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. \u003ci\u003eImplementing Value Pricing\u003c\/i\u003e is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key \u003ci\u003epredictive\u003c\/i\u003e indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin.\" \u003cb\u003e—Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author,\u003c\/b\u003e \u003ci\u003eRevenue Management: Hard-Core Tactics for Market Domination\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \t \u003cp\u003e\u003cb\u003eRONALD J. BAKER\u003c\/b\u003e is the author of \u003ci\u003eProfessional's Guide to Value Pricing,\u003c\/i\u003e \u003ci\u003eSixth Edition\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eFirm of the Future\u003c\/i\u003e, \u003ci\u003ePricing on Purpose\u003c\/i\u003e, \u003ci\u003eMeasure What Matters to Customers\u003c\/i\u003e, and \u003ci\u003eMind Over Matter\u003c\/i\u003e. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 December 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470584613\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379791687820,"sku":"9780470584613","price":94.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470584613_3c77faa3-0c38-4194-b372-d253d1bd327e.jpg?v=1780162250","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470584613","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}