{"product_id":"9780470575420","title":"Brand Rewired Connecting Branding, Creativity, and Intellectual Property Strategy","description":"\u003ch1\u003eBrand Rewired\u003c\/h1\u003e\u003ch2\u003eConnecting Branding, Creativity, and Intellectual Property Strategy\u003c\/h2\u003e\u003ch3\u003eAnne H. Chasser | Jennifer C. Wolfe\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLaw \/ Intellectual Property \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eDiscover how the world's leading companies have added value to their company by rewiring the brand creation process\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrand Rewired\u003c\/i\u003e showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter \u0026amp; Gamble, LPK, Northlich and more\u003c\/li\u003e \u003cli\u003eHighlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come\u003c\/li\u003e \u003cli\u003eReveals how to reduce costs in the brand creation and legal process\u003c\/li\u003e \u003cli\u003eIllustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInnovative in its approach, \u003ci\u003eBrand Rewired\u003c\/i\u003e shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a \u003ci\u003eBrand Rewired\u003c\/i\u003e approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eANNE H. CHASSER\u003c\/b\u003e was named one of the fifty most influential people in the intellectual property world by \u003ci\u003eManaging Intellectual Property\u003c\/i\u003e magazine and served as commissioner of trademarks for the United States Patent \u0026amp; Trademark Office and president of the International Trademark Association. As Associate Vice President for Intellectual Property at the University of Cincinnati and Director of Trademarks and Licensing at The Ohio State University, she has achieved top-level executive experience in both government and higher education administration. Chasser is widely recognized as a visionary thought leader in intellectual property. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJENNIFER C. WOLFE, E\u003csmall\u003eSQ\u003c\/small\u003e., APR,\u003c\/b\u003e is the founder of Wolfe LPA, one of the fastest growing woman-owned intellectual property and corporate counsel law firms. Clients have included Kraft Foods, Scripps Networks Interactive, The Kroger Co., Luxottica Retail, and many emerging media and technology companies. One of the only attorneys also nationally accredited in public relations, Wolfe is widely known for her unique and outside-the-box thinking.??She is certified as a Six Sigma Black Belt and has been a regular contributor to national legal and technology publications. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 July 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470575420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311078862988,"sku":"9780470575420","price":44.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470575420.jpg?v=1780207767","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470575420","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}