{"product_id":"9780470562260","title":"Twitter Marketing An Hour a Day","description":"\u003ch1\u003eTwitter Marketing\u003c\/h1\u003e\u003ch2\u003eAn Hour a Day\u003c\/h2\u003e\u003ch3\u003eHollis Thomases\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThe complete guide to a successful Twitter marketing campaign\u003c\/p\u003e \u003cp\u003eTwitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and \u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.\u003c\/p\u003e \u003cp\u003eExpert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. \u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTwitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN\u003c\/li\u003e \u003cli\u003eThis step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise\u003c\/li\u003e \u003cli\u003eThe detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy\u003c\/li\u003e \u003cli\u003eExpert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign\u003c\/li\u003e \u003cli\u003eThe in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e is the ultimate guide to succeeding one tweet at a time!\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHollis Thomases,\u003c\/b\u003e award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at \u003cb\u003ewww.twitter.com\/hollisthomases\u003c\/b\u003e.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 January 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSybex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470562260\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315287289996,"sku":"9780470562260","price":27.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470562260.jpg?v=1781091544","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470562260","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}