{"product_id":"9780470560914","title":"Marketing for the Mental Health Professional An Innovative Guide for Practitioners","description":"\u003ch1\u003eMarketing for the Mental Health Professional\u003c\/h1\u003e\u003ch2\u003eAn Innovative Guide for Practitioners\u003c\/h2\u003e\u003ch3\u003eDavid P. Diana\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePsychology \/ Practice Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003ePraise for \u003ci\u003eMarketing for the Mental Health Professional: An Innovative Guide for Practitioners\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.\"\u003cbr\u003e —\u003cb\u003eDr. Thomas Phelan, Psychologist and bestselling author of \u003ci\u003e1-2-3 Magic\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.\"\u003cbr\u003e —\u003cb\u003eMelinda Edwards, MD, Psychiatrist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA hands-on guide to building a successful mental health practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is real opportunity for growth, advancement, and overall success within the mental health profession. \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.\u003c\/p\u003e \u003cp\u003eFilled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUsing customer-based selling to create a thriving practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDeveloping effective strategies for engaging clients, building credibility, and earning loyalty\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eIdentifying true prospects that will lead to long-term success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing power, influence, and persuasion to help grow your practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreating an impression and being remembered\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing Internet technology to start a conversation and build relevance\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA practical guide for professionals looking to achieve long-term success in the field, \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that \"best in class\" organizations and sales\/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eDavid P. Diana, MA, LPC\u003c\/b\u003e, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 April 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470560914\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e9.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379827830924,"sku":"9780470560914","price":34.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470560914.jpg?v=1780178793","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470560914","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}