{"product_id":"9780470554180","title":"Search Engine Optimization (SEO) Secrets","description":"\u003ch3\u003eSecrets\u003c\/h3\u003e\u003ch1\u003eSearch Engine Optimization (SEO) Secrets\u003c\/h1\u003e\u003ch3\u003eDanny Dover | Erik Dafforn\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Internet \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.\u003c\/p\u003e \u003cp\u003eYou'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCoverage includes:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstanding Search Engine Optimization\u003c\/li\u003e \u003cli\u003eRelearning How You See the Web\u003c\/li\u003e \u003cli\u003ePicking the Right SEO Tools\u003c\/li\u003e \u003cli\u003eFinding SEO Problems\u003c\/li\u003e \u003cli\u003eSolving SEO Problems\u003c\/li\u003e \u003cli\u003eSEO Best Practices\u003c\/li\u003e \u003cli\u003eThe SEO Consulting Process\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (Informational Website)\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (E-Commerce Website)\u003c\/li\u003e \u003cli\u003eUnderstanding the SEO Industry\u003c\/li\u003e \u003cli\u003eSearch Engine Verticals\u003c\/li\u003e \u003cli\u003eOptimizing for Alternative Search Engines\u003c\/li\u003e \u003cli\u003eSetting Up a Testing Platform\u003c\/li\u003e \u003cli\u003eSEO Resources\u003c\/li\u003e \u003cli\u003eAttending SEO Conferences\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eDanny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 March 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470554180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e456\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384879804556,"sku":"9780470554180","price":33.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470554180.jpg?v=1781092703","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470554180","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}