{"product_id":"9780470543580","title":"MarketPsych How to Manage Fear and Build Your Investor Identity","description":"\u003ch3\u003eWiley Finance\u003c\/h3\u003e\u003ch1\u003eMarketPsych\u003c\/h1\u003e\u003ch2\u003eHow to Manage Fear and Build Your Investor Identity\u003c\/h2\u003e\u003ch3\u003eRichard L. Peterson | Frank F. Murtha\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eAn investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself.  \u003cp\u003eWhy is it that the investing performance of so many smart people \u003ci\u003ereliably and predictably\u003c\/i\u003e falls short? The answer is not that they know too little about the markets. In fact, they know too little about \u003ci\u003ethemselves\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eCombining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.\u003c\/p\u003e \u003cp\u003eIn an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity - the foundation for long-lasting investing success.\u003c\/p\u003e \u003cp\u003eReplete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. \u003ci\u003eMarketPsych: How to Manage Fear and Build Your Investor Identity\u003c\/i\u003e functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eRICHARD L. PETERSON\u003c\/b\u003e works at the intersection of the mind and markets. He is cofounder of MarketPsych LLC, where he trains financial advisors, portfolio managers, traders, and executives in emotion management and intuitive decision skills. Peterson is also Managing Director at MarketPsy Capital LLC, a psychology-based asset-management firm. Additionally, he operates MarketPsychAdvisor.com, which offers investors real-time market psychological intelligence on individual stocks, ETFs, and markets. Peterson is the author of the Wiley title \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e, which was praised as \"exceptionally well-written\" and \"outstanding\" by \u003ci\u003eBarron's\u003c\/i\u003e. His financial psychology research has been published in leading academic journals and textbooks, and he is an Associate Editor of the \u003ci\u003eJournal of Behavioral Finance\u003c\/i\u003e. Peterson lives in Los Angeles with his wife and two daughters.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFRANK F. MURTHA\u003c\/b\u003e received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm RHR International LLP, where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003, Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and training sessions on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha lives in New York City with his wife and son.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 September 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470543580\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378868220044,"sku":"9780470543580","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470543580_0af27fc5-4262-4078-9f7c-b53ac078d34d.jpg?v=1780182951","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470543580","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}