{"product_id":"9780470538807","title":"Changing the Channel 12 Easy Ways to Make Millions for Your Business","description":"\u003ch3\u003eAgora Series\u003c\/h3\u003e\u003ch1\u003eChanging the Channel\u003c\/h1\u003e\u003ch2\u003e12 Easy Ways to Make Millions for Your Business\u003c\/h2\u003e\u003ch3\u003eMichael Masterson | MaryEllen Tribby\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eAn all-encompassing guide to making the most from multi-channel marketing\u003c\/p\u003e \u003cp\u003eWritten in a straightforward and accessible style, \u003ci\u003eChanging the Channel\u003c\/i\u003e offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.\u003c\/p\u003e \u003cp\u003ePage by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how to create successful marketing campaigns by using a mix of different marketing channels\u003c\/li\u003e \u003cli\u003eOffers some smart ways to track customer buying habits with a database that covers all marketing channels\u003c\/li\u003e \u003cli\u003eHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eMichael Masterson\u003c\/b\u003e has developed a loyal following of more than 450,000 subscribers with \u003ci\u003eEarly to Rise\u003c\/i\u003e (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the \u003ci\u003eNew York Times, Wall Street Journal,\u003c\/i\u003e and Amazon.com bestsellers \u003ci\u003eReady, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth;\u003c\/i\u003e and \u003ci\u003eAutomatic Wealth for Grads\u003c\/i\u003e . . . \u003ci\u003eand Anyone Else Just Starting Out\u003c\/i\u003e (all published by Wiley), and Confessions \u003ci\u003eof a Multi-Millionaire\u003c\/i\u003e. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.  \u003cp\u003e\u003cb\u003eMaryEllen Tribby\u003c\/b\u003e has over twenty years of publishing and business experience, most notably in direct marketing, and is currently CEO and Publisher of \u003ci\u003eEarly to Rise\u003c\/i\u003e. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of \u003ci\u003eInvestor's Daily Edge and Total Health Breakthroughs\u003c\/i\u003e, ETR's sister publications.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 March 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470538807\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378678755468,"sku":"9780470538807","price":13.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470538807_3f8fe1d9-39d6-432c-a324-cad5ab4f9be6.jpg?v=1780280196","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470538807","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}