{"product_id":"9780470519653","title":"Rational Decision Making for Managers An Introduction","description":"\u003ch1\u003eRational Decision Making for Managers\u003c\/h1\u003e\u003ch2\u003eAn Introduction\u003c\/h2\u003e\u003ch3\u003eMichael Towler | Sarah Keast\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eRational Decision Making for Managers\u003c\/i\u003e provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice.  \u003cp\u003e\u003ci\u003eRational Decision Making for Managers\u003c\/i\u003e features:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eseparate chapters on robustness analysis and game theory\u003c\/li\u003e \u003cli\u003ea strong contextual discussion and clear structure\u003c\/li\u003e \u003cli\u003ea concise mathematical appendix\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book is essential reading for students studying business decision making, quantitative methods and business research methods.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eSarah Keast \u003c\/b\u003eis a lecturer in information management at the University of Plymouth Business School. Sarah has formed an interest in the use of mathematical modelling and quantitative analysis techniques in both the economic and the general business environments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael Towler\u003c\/b\u003e began his career in research and development and has worked in the public and private sector as well as R\u0026amp;D management. He joined the University of Plymouth Business School in 2002 where he lectured in operations management and in business decision-making. In 2008 this was followed by a move to BPP Business School. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 July 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470519653\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384640204940,"sku":"9780470519653","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470519653.jpg?v=1780182918","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470519653","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}