{"product_id":"9780470499733","title":"WileyCPE Marketing in a Challenging Economy (30 Day Subscription)","description":"\u003ch3\u003eWileyCPE\u003c\/h3\u003e\u003ch1\u003eWileyCPE Marketing in a Challenging Economy (30 Day Subscription)\u003c\/h1\u003e\u003ch3\u003eDavid Koren\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eArchitecture \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eEasy access to crucial marketing information for design professionals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFind the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthoritative advice from leading national figures\u003c\/li\u003e \u003cli\u003eFlip-and-find access to critical business information\u003c\/li\u003e \u003cli\u003eBulleted lists and callout boxes for quick reference\u003c\/li\u003e \u003cli\u003eClear, insightful explanations of complex business topics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.\u003c\/p\u003e \u003cp\u003ePacked with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDAVID KOREN\u003c\/b\u003e is Marketing Director for Gensler's 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 February 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470499733\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eDigital \/ online \/ streamed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50359270867084,"sku":"9780470499733","price":50.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470499733.jpg?v=1780167637","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470499733","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}