{"product_id":"9780470422106","title":"Faith-Based Marketing The Guide to Reaching 140 Million Christian Customers","description":"\u003ch1\u003eFaith-Based Marketing\u003c\/h1\u003e\u003ch2\u003eThe Guide to Reaching 140 Million Christian Customers\u003c\/h2\u003e\u003ch3\u003eBob Hutchins | Greg Stielstra\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eMost businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and \"hot buttons\". Yet the size of the opportunity is enormous. \u003ci\u003eFaith-Based Marketing\u003c\/i\u003e provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBOB HUTCHINS\u003c\/b\u003e runs Buzzplant, an Internet marketing agency that targets the faith and family market. He was instrumental in online marketing campaigns for the Christian hit movies \u003ci\u003eThe Passion of the Christ\u003c\/i\u003e and \u003ci\u003eThe Chronicles of Narnia.\u003c\/i\u003e Learn more at www.buzzplant.com. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eGREG STIELSTRA\u003c\/b\u003e is the author of \u003ci\u003ePyroMarketing\u003c\/i\u003e and was a marketing executive at the world’s two largest Christian publishers, Thomas Nelson and Zondervan. At Zondervan, Stielstra was marketing director for Rick Warren’s \u003ci\u003eThe Purpose-Driven Life,\u003c\/i\u003e the fastest selling hardcover in American history. Learn more at www.pyromarketing.com. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 May 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470422106\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385076445324,"sku":"9780470422106","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470422106.jpg?v=1780182677","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470422106","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}