{"product_id":"9780470371268","title":"Toy Monster The Big, Bad World of Mattel","description":"\u003ch1\u003eToy Monster\u003c\/h1\u003e\u003ch2\u003eThe Big, Bad World of Mattel\u003c\/h2\u003e\u003ch3\u003eJerry Oppenheimer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eAn eye-popping, unauthorized expos? of the House of Barbie\u003c\/p\u003e \u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.\u003c\/p\u003e \u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces you to the larger-than-life personalities that have shaped Mattel's eccentric world\u003c\/li\u003e \u003cli\u003eOffers an inside look- from an experienced author-at the scandals that have been a part of this iconic company\u003c\/li\u003e \u003cli\u003eJerry Oppenheimer is also the author of \u003ci\u003eMadoff with the Money\u003c\/i\u003e, an in-depth look at Bernie Madoff the man and his billion dollar scam\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and accessible, \u003ci\u003eToy Monster\u003c\/i\u003e shows you why today's toy business isn't always fun and games.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJERRY OPPENHEIMER\u003c\/b\u003e has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative re-porting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as \u003ci\u003eVanity Fair\u003c\/i\u003e, and is a frequent guest on national TV interview and syndicated magazine shows, including \u003ci\u003eGood Morning America\u003c\/i\u003e, \u003ci\u003eEntertainment Tonight\u003c\/i\u003e, \u003ci\u003eExtra\u003c\/i\u003e, \u003ci\u003eAnderson Cooper 360°\u003c\/i\u003e, \u003ci\u003eNancy Grace\u003c\/i\u003e, \u003ci\u003eBBC News, Fox News,\u003c\/i\u003e and more. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 February 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470371268\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315107590284,"sku":"9780470371268","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470371268.jpg?v=1780207937","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470371268","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}