{"product_id":"9780470293300","title":"Retail Business Kit For Dummies","description":"\u003ch1\u003eRetail Business Kit For Dummies\u003c\/h1\u003e \u003ch2\u003eSegel, Rick\u003c\/h2\u003e \u003cp\u003eWhether you’re a novice or a seasoned retail entrepreneur, \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.  \u003c\/p\u003e\u003cp\u003eIn this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLaunch a successful independent retail business\u003c\/li\u003e \u003cli\u003eCreate a Web site that shines\u003c\/li\u003e \u003cli\u003eConnect with customers and increase sales\u003c\/li\u003e \u003cli\u003eHandle legal and accounting issues\u003c\/li\u003e \u003cli\u003eDesign stores that really work\u003c\/li\u003e \u003cli\u003ePractice the 10 keys to retail selling\u003c\/li\u003e \u003cli\u003eUse management practices proven in the trenches\u003c\/li\u003e \u003cli\u003eMake visual merchandising work for you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMake your new venture succeed beyond your wildest dreams with a little help from \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: For Dummies\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-09-02\u003c\/p\u003e \u003cp\u003eFormat: SF\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780470293300\u003c\/p\u003e \u003cp\u003eISBN-13: 9780470293300\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 233.70cm x185.40cm\u003c\/p\u003e \u003cp\u003ePages: 416\u003c\/p\u003e ","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":44379878850700,"sku":"9780470293300","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470293300_abdea631-cfa3-40b5-a034-62cdc4eaa55b.jpg?v=1755180940","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470293300","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}