{"product_id":"9780470285350","title":"Debunkery Learn It, Do It, and Profit from It -- Seeing Through Wall Street's Money-Killing Myths","description":"\u003ch1\u003eDebunkery\u003c\/h1\u003e\u003ch2\u003eLearn It, Do It, and Profit from It -- Seeing Through Wall Street's Money-Killing Myths\u003c\/h2\u003e\u003ch3\u003eKen Fisher | Lara W. Hoffmans\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Investments \u0026amp; Securities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLegendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eSmall cap stocks are best for all time. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eA trade deficit is bad for markets. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eStocks can't rise on high unemployment. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDebunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths\u003c\/i\u003e, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors.\u003c\/p\u003e \u003cp\u003eYour goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. \u003ci\u003eDebunkery\u003c\/i\u003e gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eKEN FISHER\u003c\/b\u003e is best known for his prestigious \"Portfolio Strategy\" column in \u003ci\u003eForbes\u003c\/i\u003e magazine, where his over 25-year tenure of high-profile calls makes him the fourth longest-running columnist in F\u003ci\u003eorbes\u003c\/i\u003e's 90-plus year history. He is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $32 billion under management (as of 6\/30\/10). Fisher is ranked #289 on the 2009 Forbes 400 list of richest Americans, and #721 on the 2010 Forbes Global Billionaire list. In 2010, \u003ci\u003eInvestment Advisor\u003c\/i\u003e magazine named him as one of the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning article, \"Cognitive Biases in Market Forecasting,\" and has published six previous books, including the \u003ci\u003eNew York Times\u003c\/i\u003e and the \u003ci\u003eWall Street Journal\u003c\/i\u003e bestsellers, \u003ci\u003eThe Only Three Questions That Count\u003c\/i\u003e, \u003ci\u003eThe Ten Roads to Riches\u003c\/i\u003e, and \u003ci\u003eHow to Smell a Rat\u003c\/i\u003e, all of which are published by Wiley. Fisher has been published, interviewed, and\/or written about in many major American, British, and German finance or business periodicals. He has a weekly column in \u003ci\u003eFocus Money\u003c\/i\u003e, Germany's leading weekly finance and business magazine.  \u003cp\u003e\u003cb\u003eLARA HOFFMANS\u003c\/b\u003e is a content manager at Fisher Investments, a contributing editor of MarketMinder.com, and coauthor of the bestsellers, \u003ci\u003eThe Only Three Questions That Count\u003c\/i\u003e, \u003ci\u003eThe Ten Roads to Riches\u003c\/i\u003e, and \u003ci\u003eHow to Smell a Rat\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 October 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470285350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380463071372,"sku":"9780470285350","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470285350.jpg?v=1780202034","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470285350","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}